A landing page is a one-page website that acts as a sales funnel for your business. It’s designed to get potential customers to take action by signing up for a free trial, downloading an e-book or purchasing a one-time service. Landing pages are typically designed for a specific business goal such as lead generation (bringing in new customers), brand awareness (making your company more visible), or e-commerce (selling products or services online). They are typically short and uncomplicated, with the primary objective being to get people to take action now. They are not sales pages or marketing pages that are designed to build brand awareness. Marketing and sales teams should never share the same page or use the same URL for different functions. A landing page should be designed for a single purpose and business objective only.
The core objective of any landing page is to convert visitors into leads or sales. To do this, you need to make sure you have an offer or call to action that is compelling enough to get visitors to take action. The rest of your landing page should be designed to support that offer. Here’s what you can include on your landing page to make sure it’s effective:
A clear headline - The most important element of your landing page is your headline. This should be no more than a few words, because visitors won’t read more than that. It should also be clear and concise. One of the best ways to do this is to use a single sentence to describe what your offer will do for your customers.
A clear call to action - The call to action on your landing page should be clear and easy to find. Make sure there isn’t any confusion about what the visitor should do. The call to action should be above the fold (i.e. it should be visible without scrolling), because that’s where most visitors will first look for it.
A clear benefit - Make sure you include a clear benefit in your offer. This should be the reason why someone would sign up for your offer. It should be something that your visitors can relate to.
A clear call to action - Make sure you have a clear call to action that leads the visitor to the next step. This should be visible on every page of your landing page.
An incentive - You can also add an incentive to get visitors to take action. This could be a discount, free shipping, or a free trial period.
There are several elements you can consider when designing your landing page. Here are a few tips on how to do this effectively:
Make it mobile-friendly - The internet is mobile-first. That means you need to make sure your landing page is optimized for mobile devices. This includes having a clean and simple layout, using responsive design, and including a call to action that is easy to find.
Make it scannable - Make sure your copy is scannable. This means it should be short, simple, and easy to read. It should also include the right font and font size.
Make it visually appealing - Make sure your landing page is visually appealing. This means using quality images and videos, and including visual elements such as colour and white space.
A landing page is a crucial part of any inbound marketing strategy. It’s designed to get visitors to take action by signing up for a free trial, downloading an e-book, or purchasing a one-time service. It’s the first page of your sales funnel and should be designed for a specific business goal. Make sure you have a clear headline, a clear call to action, and a clear benefit. You can also add an incentive to get visitors to take action.
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